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Response to the RFP · Communications External Support Panel · 2026

COMMUNICATIONS
SUPPORT PANEL.

Senior creative direction · AI-native production · for a comms team that moves across 39 countries.
Sq. de Meëûs 35, 1000 Bruxelles
contact@brusselswhiterabbit.eu · brusselswhiterabbit.eu
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01 · Who We Are

A BRUSSELS AGENCY BUILT FOR
INSTITUTIONAL COMMS.

White Rabbit Brussels has spent over a decade inside the communications of federations, EU institutions and international associations: branding, publications, video, web. We're the sister entity of WhiteRabbitHole.ai, bringing senior creative direction and AI-native production together.
Agency-grade quality, delivered at a speed traditional agencies can't match: senior-led, AI-augmented, and already fluent in EU-institutional and federation communications.
20+
years of creative direction across Europe: founder Alberto Maccari, B2B, consumer and corporate.
2021
Brussels office at Square de Meëûs, in the middle of the associations and federations it serves.
1:1
a dedicated crew per project, assembled to match the challenge, never a layer of account handlers.
“One senior crew per project, one single point of contact.”
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02 · Understanding Climate KIC

A pan-European mission, run from 13 hubs across 39 countries.

Climate KIC is the EU's climate innovation initiative, working to accelerate the transition to a zero-carbon and resilient world through systems transformation. Predominantly funded by the EIT, it runs projects across Europe and, increasingly, in Latin America and Africa, almost entirely delivered remotely.

That scale is exactly why this RFP exists: a communications team working across that many jurisdictions and projects needs a panel of vetted specialists it can call on fast, without re-running procurement for every scope of work.

What this means for our proposal
01
Speed
Senior + AI-augmented teams that turn scopes around fast, panel-style.
02
Range
One partner for brand, content, web, video and events, rather than five.
03
EU fluency
We already work inside EU institutional and federation communications.
04
Remote-first
Fits your multi-country delivery model and your paperless policy.
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03 · Services We Propose

Mapped to Section 4.1 of the RFP.

The categories where we add the most value: not the full RFP scope, per Clarification 1, Q8.
Creative & Design
  • Graphic design & illustration
  • Visual identity & brand development
  • Infographics & data visualisation
  • Publication & report design
  • Presentation design
Content & Editorial
  • Copywriting, editing & proofreading
  • Content strategy & planning
  • Case studies & impact stories
  • Thought leadership content
  • Speechwriting & presentation content
Digital & Web
  • Website development & management
  • UX/UI & web design
  • Digital marketing campaigns
  • Email marketing & newsletters
Multimedia Production
  • Video production & editing
  • Animation & motion graphics
  • Podcast & audio production
  • Photography
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04 · Relevant Experience

Selected work for EU federations and institutions.

Branding
Logo Creation
Toy Industries of Europe
Content Creation
Moonshot
White Rabbit Brussels
Advocacy Campaign
Toy Industries of Europe
The Endurance 1914
Rud Pedersen
Web Design
Website
FERMA
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05 · How We Work

Built to run inside a framework panel, not around one.

STEP·01
Senior-led, AI-augmented
Every scope is directed by senior creative talent. AI tooling handles production volume. It never replaces judgement, so quality holds even at speed.
STEP·02
Remote & sustainable
Our delivery model is already digital-first and paperless. It matches your sustainability requirements and your 39-country footprint without extra effort.
STEP·03
Built for framework panels
Structured to pick up individual Scopes of Work on short notice: a dedicated account contact, clear rate card, no ramp-up per assignment.
“Each scope gets a crew that knows exactly what it's solving for.”
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06 · Team

A senior team, one account, no ramp-up per scope.

Alberto Maccari
Alberto Maccari
Founder & Creative Director
20+ years of international advertising and creative direction, including leading creative direction for the FERMA Forum 2026. Lead creative and account contact for Climate KIC engagements.
CV submitted alongside this proposal, per Section 6.1(3) of the RFP.
Lucie Basset
Lucie Basset
EU Client Strategy Director
Leads client relationships and communications strategy for European associations, NGOs and institutions, bridging strategic planning with digital engagement. Previously Enterprise Account Manager at NationBuilder.
Day-to-day strategy lead alongside Alberto on Climate KIC scopes.
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07 · Rate Card

One rate card, transparent by role.

Creative / Design · €/day
Creative Director900
Strategist850
Art Director700
Editorial Graphic Designer600
Videomaker500
Motion Designer / Video Editor500
Video Producer550
Generative AI Expert850
PhotographerTBD
Technology · €/day
UX / UI Designer600
Full Stack Web Dev.650
Web Developer500
SEO / SEA Expert550
Management · €/day
Client Director850
Project Manager500
Social Media Manager500
Influencer Specialist600
PR · €/day
Senior PR Manager700
Copywriter500
Day rates, EUR, excluding VAT (21%), benchmarked to the 2026 Brussels creative/communications freelance market. Hourly quoting available on request for smaller scopes.
No domestic travel costs anticipated given remote delivery; international travel, if ever required, would be estimated and agreed in advance.
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08 · AI Expertise

Four AI capabilities behind every deliverable.

Not a separate demo reel: capabilities that show up directly in the work Climate KIC receives.
Claude + Canva · Creative Production
Watch ↗

Built on templates you already have

Claude works directly inside your existing on-brand templates: no rebuilding from zero, no new tool for your team to learn.

Reusable Setup · No Cold Start
Watch ↗

No re-explaining who you are

A reusable project setup remembers Climate KIC's organisation, tone and rules once, so every scope after the first picks up where the last one left off.

AI Avatar · Presentations
Watch ↗

Present without being in the room

An AI avatar can deliver a briefing or update on demand, ready whenever it's needed, not only when the team is free to record.

Multi-Agent Council · Quality Control
Watch ↗

Four agents, one final check

A council of four agents: skeptic, realist, builder, chairman, argues it out before anything gets signed off, the same check built into every deliverable we hand back.

AI that speeds up production: never a substitute for senior judgement.
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Next Step

We confirm our intent to submit
for the Communications Support Panel.

Full Proposal, Quotation and CV to follow via the designated Microsoft Form, ahead of the 4 September 2026 deadline, per Sections 1.2 and 6.1 of the RFP.
Submission deadline: 4 September 2026
contact@brusselswhiterabbit.eu
Alberto Maccari, Founder & Creative Director · +32 (0)2 646 31 90
Sq. de Meëûs 35, 1000 Bruxelles · brusselswhiterabbit.eu
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